ABOUT ANN

I’m a Ugandan-Australian storyteller, strategist, and advocate who has spent the past 20 years championing the voices of women in football and culturally diverse communities across the world.

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I believe that good storytelling paired with effective strategy is one of the most powerful forces for change. When stories are told with care, context, and purpose — and supported by intentional communication — they don’t just inform; they influence.

 

They shift perceptions, shape policies, and create space for voices that have long been unheard. Whether leading communications for a World Cup legacy program or developing strategies for national football teams, I’ve seen firsthand how narrative can move people — and systems — forward.

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"Be the change you wish to see in the world"

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My journey began in my teens, driven by a deep love for the portraits within the game — the moments of resilience, joy, struggle, and triumph that define women’s football. Over time, my camera and pen became tools for capturing both history-making events and the quiet, powerful moments that often go unseen.

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Football has taken me across continents and cultures — from the global stage of four FIFA Women’s World Cups, a FIFA Men’s World Cup, five AFC Asian Cups, and three Olympic Games, to the grassroots fields of Sydney, Tokyo, São Paulo, Vancouver, Paris, Hanoi, Bogotá, and Boston.

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Through every lens, story, and strategy, my mission remains the same: To amplify the power, passion, and lived experiences of women in sport — especially those from underrepresented backgrounds — and to reflect their stories in all their richness, complexity, and authenticity.

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If you’re building something bold, inclusive, and meaningful — let’s shape the story together.